The Grenada Tourism Authority is ensuring that students are aware of the diverse career choices that can be pursued within the tourism industry.
The authority’s Schools’ Career Series is targeting several secondary schools across Grenada, Carriacou and Petite Martinique as part of the GTA’s Tourism Awareness Campaign (TAC) Overview. This drive is part of the activities for Tourism Awareness Month.
As Communications Officer at the GTA, Ria Murray explained, their tourism campaign, which started in 2017 is designed and developed to educate all citizens about the real power and value of tourism, as well as establish a strong platform on which people could engage in practices and display attitudes that promote sustainable tourism. On Tuesday November 5, a GTA team visited two schools, the Beacon Senior School and the J.W. Fletcher Memorial RC School to outline some career options that provide scope for entrepreneurship and employment within the tourism industry, emphasize the importance of the value exchange between the visitors and citizens and encourage the appreciation by all citizens of their personal role in delivering the Pure Grenada ‘Spice of the Caribbean’ experience. The team wanted to ensure awareness of the practical reach of tourism in all communities especially through direct and indirect employment and the consumption of locally produce goods and services, preservation and longevity of the tourism product (physical, cultural, environment) and encourage a conscious, confident and informed pro-tourism society in keeping with the maxim, Tourism is everybody’s business and we all have a part to play.
Ms Murray reminded the students that the revenue generated from tourism goes towards many things such as; fixing the roads, the educational system and health care system amongst others. “Even if one is smiling, one is part of the tourism industry, because a smile can go a long way in terms of the image of the country”.
Edwin Frank owner of a tour company spoke to the students on what he does daily within the tourism industry. He said being a tour guide one must know the history of Grenada, one must also be knowledgeable, friendly and love what one does; then there’s no stopping this individual because every indication is that the tourism industry continues to grow and they’re on the right track.
A short video was played for the student on the importance of tourism.