New York Academics To Address Multicultural Challenges At Caribbean Media Exchange


CaribWorldNews, NEW YORK, NY, Tues. Nov. 17, 2009: A top New York university student will share how to bridge cultural divides with communications professionals next month at a cutting edge media symposium in Saint Lucia.

To spark the dialogue, Malika Harrison, completing a Masters at the New York University Public Relations and Corporate Communication program, will present key findings from a communications plan on multicultural marketing at the Caribbean Media Exchange (CMEx) symposium on Sustainable Tourism, slated for December 3-7, 2009, at the Coco Palm Conference Centre in Rodney Bay.

Harrison`s presentation is based on public relations and communications campaigns looking at spending power, and international travel trends of multicultural audiences, specifically African Americans and Hispanic Americans to the Caribbean.

The NYU presentation leads to a panel discussion on multicultural marketing, featuring Puerto Rican public relations consultant Nelly Cruz and Trinidadian Simon Khan, himself an NYU graduate and now CEO of Caribbean entertainment brand Antilia Inc. The socio-economic and cultural dimensions and the challenges of, and opportunities for, targeting these segmented groups will be studied.
CMEx Director Lelei LeLaulu said `the ultimate goal is to offer the tourism industry and communications professionals the opportunity to gain insight to and increase awareness about the benefit of targeting multicultural markets.`

The theme for this year`s conference is `Multicultural Marketing: A Climate for Change.` Underlying the provocative presentations and lively discussion is how tourism can improve the health, wealth, education, environment and culture of destinations in a `climate-friendly fashion,` as delegates examine how to `climate proof` Caribbean tourism as well as build resilience into a recessionary environment.

This innovative partnership between one of New York`s leading universities and the Caribbean Media Exchange is part of a Practicum project which places selected postgraduate students in a real communications situation to give them first-hand professional experience.

`By working with CMEx, NYU students will come to see how to communicate effectively with this key and growing constituency,` says Professor Robert Noltenmeier of the School of Continuing and Professional Studies Master`s in Public Relations and Corporate Communication of New York University. `They`ll learn how to develop communication strategies, tactics and measurement techniques that increase awareness of Caribbean cultural, educational and social issues,` he added.

The semester-long Practicum project affords students an opportunity to gain real-world experience, while making a contribution to the client. `NYU encourages its PR and communications students to become more aware of the need to understand diverse audiences, to meet their unique information requirements, and to help create a well-informed and stable society and culture through effective communication,` says Professor Noltenmeier.

`To reach that goal, we expect our students to apply communication and social science theory and best practices through CMEx to better serve its audiences` information needs,` he asserted.

The upcoming CMEx meeting is supported by American Airlines, American Eagle, Anse Chastanet Resort, Association of  Caribbean Media Workers, Barbara Pyle Foundation, Bay Gardens Resorts, Calabash Cove  Resort and Spa, Caribbean Business Enterprise Trust, Caribbean Broadcasting Union, Caribbean Catastrophe Risk Insurance Facility, CaribWorldNews, Coco Palm, Community Benefit Development, Cotton Bay Village, Counterpart International, Jade Mountain, LUCELEC, Marketplace Excellence, Palm Haven Hotel, Ruder Finn, Saint Lucia Ministry of Tourism and Civil Aviation, Saint Lucia Tourist Board, Sensible Development Corporation, SpeakEasy M.E.D.I.A. Foundation, St. Maarten Tourist Bureau, Ti Bananne Caribbean Bistro and Bar, Tourism Development Company of Trinidad and Tobago, and Tropical Shipping.

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