Rihanna’s Savage x Fenty uses dark patterns to sign up more members – Quartzy

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Rihanna’s Savage x Fenty uses dark patterns to sign up more members  QuartzySavage x Fenty, the lingerie line by singer Rihanna, is quite good at signing shoppers up for a $50-per-month “Xtra VIP” membership on its e-commerce site.

Rihanna’s Savage x Fenty uses dark patterns to sign up more members  Quartzy

Savage x Fenty, the lingerie line by singer Rihanna, is quite good at signing shoppers up for a $50-per-month “Xtra VIP” membership on its e-commerce site.

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